As a business owner, there is nothing better than reading a review about your business online. The client has shared their experience and it reflects everything that your company stands for.
It really shows that you and your staff are doing something right and your customers feel the same way.
After all, 90% of consumers say that online reviews influence their buying decision.
The question should be:
Why would you not want to grow your reputation online?
Here are 3 reasons why you should increase your online reputation
1. Customer Trust
When there is no friend or colleague to offer their recommendations, customers look to online reviews to gauge whether or not they will use that local business.
According to Bright Local’s online review survey in 2016, 74% of customers said that positive reviews gave them trust when deciding on a local business. The same study also found that 88% of customers trust online reviews
The same study also found that 88% of customers trust online reviews just as much as a personal recommendation.
2. Great Business Exposure
Traditional advertising (offline marketing) is expensive and for local businesses to afford.
TV ads, billboards, newspaper adverts can all set you back thousands and in the past is a small local business could not compete with the bigger companies they simply lost businesses.
Fortunately, online reviews are one of the best ways to get free advertising for your business, products or service to consumers looking online.
3. Visibility Online
One of the most beneficial reasons why you must have online reviews for your business is to boost your SEO.
Love it or hate it, as a local business you need SEO or visibility online. Being seen when customers search for your services is imperative to generating you more new customers.
SEO dictates which businesses customers are going to see and based on their reputation, they will be contacted in that order.
Moz.com gauged that business reviews counted for 8.5% of what Google and other search engines used as a ranking signal.
“Reviews will help your website rank in the search engines”
What About Negative Reviews?
The thought of getting 3, 2, 1 star reviews about your business can be fearful as this could “damage your reputation”. This is true if you get a lot of them!
Getting a small percent of negative reviews can be very beneficial to your business. Having negative reviews show transparency for your business and that you are human. No one can be that perfect!
Can you imagine have 94 5-star reviews with no negative feedback, it would look a little fake.
Dealing with Negative Reviews
It is almost guaranteed that you will receive negative feedback from some customers, you can not please everyone but it is the way in which you deal with those negative reviews which will instil confidence in future customers.
It has been proven that businesses who deal with negative reviews the right way will give the perception of an honest and well-educated person to work with.
Negative reviews are to be used as relevant information about your business, service or product. If you are receiving multiple reviews with a specific topic in mind, it is in your best interest to look further and fix a potential problem within your business.
How Can I Get More Online Reviews For My Business?
Dealing with many customers on a daily basis can be daunting when trying to get them to review and it is if you are not setup to encourage reviews.
LuxSaf is your answer to getting your past and existing customers to leave 5-Star reviews about your business.
Get in touch and arrange a time to have an initial consultation.
Are you ready to take your business to another level with a 5-star reputation?